This is an important topic that I rarely see anyone talk about when it comes to network marketing, and honestly it's an area of improvement for me in my own business. I want to give this to you as something to think about. We as network marketers tend to spend our time buying leads and calling them or attracting anyone with the slightest interest in what we do because that is where we think the big money is at, but is it really? The true power of network marketing is in its leverage and duplication. We spend our time attracting people that are new and we have to train them from scratch which is good because there are certainly diamonds in the rough that just have to be polished up through this process to shine. But why not shoot for shinning diamonds? Why not go to the big shot that doesn't need training? If he or she says no to your offer then nothing lost, but if he or she say yes there is more to gain than meets the eye. Why? Not only can they attract droves of prospects and leads on their own. But more importantly they have INFLUENCE!!! They attract other diamonds. They attract other people that have the same level of influence as themselves! On a scale of one to ten most of us fall out somewhere in the middle on a scale of influence, so what happens is we spend our time attracting other people at our level or below. But if we can attract someone with an influence level of ten they can attract everyone from the top down! Now this is what I call leverage! Shoot for the moon and even if you miss you're amongst the stars. |
