albertspick.com albertspick.com
Main >> About Us >> Add Your Link >> Privacy Policy >> Terms & Conditions >> Submit Article
Search:   
Add Url
 
 

Malls & Shopping

 

Recreation & Entertainment

 

Academics & Education

 

Fashion & Relationships

 

Law & Politics

 

Science & Research

 

Culture & Art

 

People & Society

 

Issues & News

 

Banking & Finance

 

Estate & Realty

 

Hygiene & Health

 

Jobs & Careers

 

Sports & Adventure

 

Automobile & Automotive

 

Travel & Accommodation

 

Medical Care

 

Cooking & Drinking

 

Children & Teens

 

Games & Play

 

Business & Commerce

 

Family & Home

 

Computers & Networking

 

Self Help

 

Main –› Business & Commerce –› Sales
 

The 7 Deadly Sins of Exhibitor Staff

 

At a trade show, the exhibiting company expects to showcase its best products, services and staff. But what happens when the exhibit was great, the products and services super and the response was not up to expectations?

One very real reason is Management was haphazard in selection of its staff the subtle and no-so-subtle behaviors of its most visible representatives were offensive.

The staff members were flawed by one or more of the seven deadly sins of exhibiting staff. Are you responsible for selecting these people or worse, are you one of those selected?

PRIDE is excessive belief in your own abilities - also known as vanity.

AT A SHOW You are the peacock, strutting around. You are the know-it-all, the one who interrupts conversations, talks over the demo and gives unsolicited opinions. You want more than your share of the limelight. Whether you are an expert or not, you believe yourself to be one - even when your pronouncements are erroneous.

ENVY is your desire for others' traits, status, abilities, or situation.

AT A SHOW You are the gossip-monger, the one who makes snippy comments, drops pseudo-truths about competitors and passes along company secrets. When you think you can get away with it, you are the back-stabber, liar and imitator. You think that by denigrating others, you raise your own stake and others will choose you over your implied competitors.

GLUTTONY is your inordinate desire to consume more than you require.

AT A SHOW You are an addict, whether your choice is alcohol, drugs, food or speed. You are obsessive about fulfilling these needs, often sloughing off show duties, often showing up with a hangover, glassy eyes or a thick tongue. You believe in crashing parties, maximum use of expense accounts and you often go off alone when official entertaining has ended. You may need to be bailed out of jail.

LUST is your inordinate craving for pleasures of the body.

AT A SHOW You may think it stays in Vegas or on the road or as a secret. It does not. Whether it is in person or online, today your privacy can be compromised in so many ways. Your computer and credit cards can be hacked or stolen. You can be followed, mugged, blackmailed, get a disease or snapped by a cell phone. Ultimately, you are selfish by ignoring the well being of your family and your companys reputation.

ANGER is manifested when you opt for fury - also known as wrath.

AT A SHOW You are quick to flare up, often for no reason. You snipe at wait-staff when lunch is not perfect, stiff the bellman, curse the union labor and revel in making a scene. You feel justified to yell at anyone you consider beneath you, including your own staff. You believe fear is an acceptable trait and makes you a commanding presence. Instead, you are an embarrassment.

GREED is your desire for material wealth or gain - also called avarice or covetousness.

AT A SHOW You are hyper-competitive. You want the money, the toys and king-of-the-hill feeling. You are not above cutting side deals, suggesting bribes, stealing clients, messing with leads, indulging in gossip or passing along secrets when you think it gives you an advantage. You are sneaky and at the low end of the ethics scale.

SLOTH is when you avoid physical work also called being lazy or procrastinating.

AT A SHOW You are never around when work needs to be done. You skipped the pre-show meeting. You lost the e-mail, missed the client appointment, couldnt find the right room. You misplaced the leads or the packing slips, ignored the show contracts and forgot to check in at the office. Your excuses sound rational but after awhile, nobody believes you. They will leave you alone and after awhile, you will be alone on the street.

What does this mean? People expect good things to happen. They remember more vividly those behaviors and attitudes that make them uncomfortable.

At a trade show, the staff is the social and ethical embodiment of a company. Individual flaws and faults may be magnified because of the briefness of interaction. The incidents will be remembered by the company name, not the individual. And folks may ask - Why should I do business with a company that hires a jerk like that?

Author: Julia O'Connor
 
Author Bio:

Julia O'Connor

In one way or another, Julia has always been in sales. From the time her mortified mother found out that, as an enterprising 5-year-old, she was peddling homemade pot holders to the neighbors, to her current expertise in trade show marketing, she has been interested in results. And in order to get the results she wants, she will guide, train and teach.

Her careers range from public and professional education design, to freelance advertising-public relations, to real estate investment portfolio management.

Since 1982, Julia has been working with clients in trade show marketing. And, when she asked clients, "why are you going to that show?", she found most did not know. Time to teach.

After years of informal instruction, Trade Show Training was incorporated to provide structured training ranging from trade show basics to the ergonomics of exhibit design. She designed Camp Sho-M-Sel-M to improve sales staff performance in the trade show environment.

She holds degrees from The University of Georgia in Advertising, an MA in Mass Communications from The University of Iowa, and an Indiana University MBA in Marketing. She is a frequent speaker on marketing, networking, entrepreneurship and trade shows.

 
 
 

Related Articles

 
Franchisees Should Ask Their Franchisors About Becoming a Regional Team Manager
 
Get More Impact From Your Annual Conference
 
Sacking Clients: Brand Power Wheel
 
Proper Care and Feeding of the Business Owner
 
Why Incorporate
 
Tips on internet auction titles
 
Multi-Level Marketing and Pyramid Marketing Companies and Possible Fraud
 
5 Things to Consider Prior to Starting an Online Business
 
Want to give an official or business gift?
 
Top Consultant Asks: Is Customer Service A Skill Or A Discipline?
 
 
 
 
 

Innovation Management - The Need For Knowledge Managers

What do we do with all these ideas? - Kal Bishop
 

Trusted Management Score Card

Share this article with coworkers in an email and enter your TOTAL SCORE in the Subject Line, ask fo ... - John Mehrmann
 

Software Outsourcing

Decision to outsource - Jim John
 
 

Ten Steps to MLM Success

Ten Steps to MLM Success - Kenn Gividen
 

Sales Considerations and Marketing Strategies; Why are You Better than Your Competition?

Have you sat back to analyze and take a real hard honest look at your marketing strategy lately? Hav ... - Lance Winslow
 
 
Main >> Privacy Policy >> Terms & Conditions
© 2008 www.albertspick.com All Rights Reserved.