When writing your press release there are a few tips that will help you turn an ordinary topic into the sort of hot item that will end up winning you massive publicity.

a) In your press release put yourself in the shoes of the reader. What is of interest to them? How can they benefit from the information that you have?

b) Sometimes simple information of something you are doing in your blog can be of great benefit to many folks out there. My advice is that any new thing you do at your blog, simply announce it in a brief press release. You will not hit a home run every time but you never know when you will and end up increasing your traffic many times over. Whats more, every press release is bound to attract some sort of interest.

c) As much as possible give actual figures and numbers to support what you are saying in your press release. You can even get figures from the industry in general to illustrate a specific point in your web site. Figures will always add great weight to any press release.

d) There is nothing wrong with using your targeted keyword phrases in your press release. In fact it is a brilliant idea.