There is a bit of a catch to advertising MLM companies. Most people are not interested in MLM so they will not answer you advert. If somebody is interested in MLM then the chances are that they are already involved with another MLM company so they will not be interested in yours. And why should they be? Are you interested in theirs? No, of course you're not. This is why many adverts are deliberately vague about making money, but not mentioning what it is about.
So how can you get people interested in MLM to be interested in your MLM company? A principle that has been highly developed by internet MLM/Affiliate companies, which has not been taken up to the same extent by traditional MLM companies is the idea on giving in order to receive. Sounds a bit biblical, but it is actually good marketing sense.
For example an American diamond company called Americus run a series of informational programs on local cable channels teaching people how to tell if they were buying good diamonds or not. They never advertised their own diamonds for sale. They positioned themselves as the experts by becoming the primary source of information to the public about diamonds.
As a result, when people wanted to buy a diamond, who did they go to; the expert or the diamond peddlers? Americus were hugely successful without advertising their own wears. That is what we have to do if we want to attract people interested in MLM to come to us and join our MLM company. We offer advice and help, without pitching them for our own company. This can be in the form of newsletters, e-magazines, informational emails, whatever.
Now a lot of people will take you information, say thank you very much and use it to build their own MLM company and you will not make anything out of it. So what? What has it cost you, a couple of emails? However, bear in mind if you are offering information and help (you are the expert) and you are now attracting people that are interested in MLM. Some of these people will be struggling (hence seeking out your help). Some will like the help you have given and will wonder what you do. There's the hook, they come to you.
That is in fact how I got involved in Internet MLM. I was not doing very well in traditional MLM and was looking for help. I found a website that offered me help, I was astounded by what I learned and realised that I could make more money on the internet then with traditional MLM methods alone. So I joined some of their affiliates so that I could better promote my existing MLM company. I've never looked back and have sponsored more people in the last month than in the last 4 years of traditional MLM approach.
Author: Charlie Wildish
Author Bio:
Complete system with tools and guide to promote your MLM/Affiliate business on-line: www.success-simplified.ws Further advice and help to build your MLM business Success Simplified
