Do you think you could ever recognize a McDonalds Hamburger store even if the name was not on the building? Absolutely, even a five-year-old child could find the store. Why is that? Sure, the yellow arches do give it away, but the real answer is due to product branding. Product branding is simply taking your product and creating an image for it in the marketplace in such a way that it can always be picked out of a crowded market and where a customer thinks about your product when somebody talks about the business you are in. As an example, when we say, "Hamburger" people tend to think of McDonalds. When somebody says, "Luxury Car" do you think of BMW. When somebody says, "Cheap Prices", you think about Wal-Mart Stores. So, when it comes to web sites, will you be able to brand yourself in a positive way so that when people say "Herb Garden Business", they think of your home-based business web site. Product branding is a money generator, many web site users will stop searching for a product when they arrive at and recognize a familiar name, image or business. The power of a positive brand image can only be measured in the amount of money that is generated without any additional advertising. Creating a positive brand requires a clear strategy to define your business. For instance, if you own a web site that sells baby products, ask yourself the following questions: " What colors should I use across my site? - Soft pinks, yellows and blues. " What type of font do I use for my web page content? " What images do I use? - Little yellow ducks, pretty flowers or bright butterflies. " Do I provide a consistent message across the web site? " Do my visitors perceive and ultimately derive value from my web site? By writing up and answering these questions you will be well on your way to developing a strategy that will set you apart from your competition. |
