Probably the most difficult part of Internet marketing in general, whether it's in promoting a resale rights package or just selling dog food, is building a subscriber base. How do you get people to sign up for your newsletter or e-zine or whatever form of communication you intend to use in order to get your offer to these people? Hopefully, after you read this, you'll end up with a few good ideas. The best way to build a subscriber base is to offer something for free. Regardless of what form of initial advertising methods you use, whether it be traffic exchanges, safelists, message boards or what have you, the one thing you DON'T want to do right off the bat is try to sell them something. You want to give them something of value, free of cost, that they will look at and see as something that can help them attain their goals of financial freedom. One example would be to put together a splash page for a traffic exchange offering the visitor a free report on Internet advertising that explains in detail, each form of advertising and the pros and cons of each. Break the report into a number of auto-responder messages. You could make each message focus on a different form of advertising, such as safelists in one issue, message board and forum posting in another and so on. With all the different forms of Internet advertising that there are, you could easily create a series of 9 or 10 emails. In each one you could give the subscriber certain tips and subtly point them in the direction of purchasing your product. Again, you don't want to sell them outright but after seeing how much valuable information you have given them, they are more likely to trust you when you tell them that YOUR product will make their life better. Another way to build your subscriber base is to write to an e-zine owner and offer to write articles for them in exchange for being able to include a link to your opt in newsletter or auto-responder at the bottom in your signature. Don't pay to advertise in the e-zine because your intention is not to make a sale but to build your subscriber base. An e-zine ad can be very expensive and since you're not trying to make a direct sale, the costs are not justified. Write a series of articles. Tell people at the end if they want more free info on the subject they can get it by subscribing to your newsletter or auto-responder series. If you're really ambitious, what you can do is build your own web site in addition to the sales page that you have for your resale rights package. Don't directly promote the sales page. Instead, promote the web site which should contain a number of articles and free information that will give the people that go there a good education. If they see that the information is helpful, they are more than likely to trust what's on your sales page which you will subtly lead them to in various places on your web site. You have to be very clever about how you do this. You don't want to make it look like you are trying to sell them something. As I said up top, building a subscriber base is not easy. But by following these simple tips, you have a good chance of getting quite a few subscribers who can become potential buyers. |
