It is surprising to see how many Websites are just informational in nature or seem to exist solely for company status. Some companies still view their Website as nothing more than an online brochure. If your company is one of these, you are foregoing an extraordinary marketing opportunity.

Big corporations especially are prone to positioning themselves on the Internet with Websites that are more about flag waving than generating new business. Unfortunately, many small and medium-sized companies have mimicked this approach as well.

Your Website is your companys window to a worldwide market. It is more than just a vehicle to distribute information or automate administrative tasks. Correctly exploited, a company Website can become its primary marketing tool, generating new business around the clock.

Here is a simple checklist of activities you should be conducting on your company Website:

Al Kernek

Al Kernek has thirty years of hands-on marketing experience in both Fortune 500 firms and entrepreneurial start-up companies. He has an extensive background in marketing, Internet marketing and the use of e-mail newsletters to promote products and services.

His credentials also include a master's degree in business management, numerous courses in high-tech marketing, plus many industry and company awards for outstanding achievement.

A licensed real estate broker, Al has also published a book for real estate agents interested in email newsletters. Another book, "Put Your Business Online," is directed towards small businesses and entrpreneurs as well.

Among his many interests is a passion for bike riding along the California coastline, good mystery and horror novels, and charitable works. Al is a Toastmaster who resides with his wife and an assortment of critters in San Diego, California.