You've probably heard the talks about dressing your website for success. You should find all possible ways to attract visitors and more then that to offer a lot of additional information to make them pay another visit again and again.
It seems rather unusual for me, to dedicate 90% of your time and resources searching and gathering complementary info and to update the website very often. For selling a 20 dollars worth product you should spend the main part of energy to keep your site "burning". It is like to accomplish your goal, first you fire the arrow at the blank field, and then you paint the target around it.
I'm going to let you know that, in my opinion, the time of such heavy method has gone. You may forget all that garbage you have read about putting "content" on your web site. You may forget the large websites with many visitors swimming in pure confusion.
All you need is a minisite, a maximum two page site, having every line targeted to a single purpose: To Sell the Product.
It is a must for this minisite to act like a poisoned arrow: One Shoot, One Kill, No escape.
The minisite method perfectly fits the small business interests.
Why? Let's see below some pro arguments: - The minisite is up to 2 pages, very short and simple, no chance for any visitor to be confused or to lose the way.
- Every minisite is dealing with only one product. The visitors will get information strictly related to the product, only pure meat, nothing else.
- The only policy of minisite is: "Don't come again, Let's close the game now."
- You will not spend time and energy searching for new info and doing never ending updates.
- You don't need any expertise to present the product, excepting a few suitable testimonials. As time as you know very good your product, who's better qualified?
- In the large majority of cases you can build the minisite on your own. No special design skills are required.
As you can see you will not spend your resources building and maintaining a minisite. On the contrary, you will target all your money, time and energy to a very profitable purpose: driving traffic to your minisite.
Every time I say: Product don't Make Money, but Traffic. There is still a catch here when using minisite. Your way of presentation must be very persuasive, but only using true and real elements you can prove on the spot.
Remember everytime: One Shoot, One Kill. You don't take prisoners, that a poisoned arrow means. |
