This is a technique I teach almost every day. Yet almost no affiliate marketers are currently using it! The trick is so interesting that youll learn how to actually make money off of your competitors. Here's how it works: Step One: Create an "Upsell." An Upsell is simply a more expensive product or service that you offer to your current customers. One of the best Upsells is a service that simplifies a complex process. Examples would be installing and running software, providing tutorials or providing consultation. Here's an example: Let's say you've got a niche web site on resume writing. You promote a resume writing Ebook or audio tape program. Your commission on each sale is $20, and you've already sold 35 copies, so you've earned $700. But even if someone buys a resume writing book, they won't necessarily get around to actually WRITING their resume! Some may procrastinate and others may just be too anxious. So an excellent - and lucrative - Upsell would be a resume writing service. You offer this to the people who buy the book. But instead of making $20 per sale, you can charge much, much more - let's say $350 for a custom resume. Even if only 2 people purchase this Upsell, you'll make as much money on those two sales as you did selling 35 copies of the Ebook. Nice? Yes. Now go on to Step Two - which is where the REAL money gets made! Step Two: JV to sell your Upsell! Now here's the part that most affiliates, especially in niche markets, never think about. They fail to recruit solid JV partners once they've developed their own backend Upsells. Once you've developed your upsell, contact all the websites that you initially looked to as competitors and offer them marketing material to help them make more money. Youll be amazed at how quickly they jump on. In the example of the resume Ebook, you can even contact other affiliates who are selling that product. Yes - your competitors! Find anyone selling an Ebook about writing resumes and ask them to backend your Upsell. They dont have to worry about you taking their business because they are not offering your service until the person has actually bought the Ebook through their link already! So, get creative and learn how to double your income by simply profiting from the traffic you already have. Create your own high-end products and sell them to those who buy though your affiliate link. Better yet, hunt down your competitors and ask them to do the same. Copyright 2005 Kurma Group |
