People who download a free Ebook or report are looking for useful content that can help them to improve their business. They don't care who wrote it, as long as it is in their own interest. Period. You may like it or not, but it's a fact that people only care about THEMSELVES. If you don't agree with this, you should not even consider distributing or writing a free Ebook, and skip this article. Let me explain. When I have downloaded another one of those "glorified collection of affiliate links" reports, I get the impression that the author is out for a quick buck, and I immediately search for the EXIT button... Result: the file moves to my trash bin, faster than you can say "cash in" :-) If your free Ebook or report has nothing valuable to offer... .... then DON'T write it! If you think that you'll win by sowing a bunch of "click-me- rich" links in your Ebook, you think unprofessional! However, you can place affiliate links in your Ebook, and make profits from them... .... but you have to be EXTREMELY carefully. Let me show you how to do it right... If you use an affiliate link, do this so your readers will not realize you are trying to sell them something. You can "recommended" or "review" a product. Tell your readers what you liked about the product that you endorse, and what the product can do for THEIR business! When you do this, be sure to select a product that offers value -or assistance- to your target market. If you do this, you will gain TRUST. Without trust, your business is doomed to fail! Here's one example: Suppose your Ebook or special report contains tips and recipes to make better cakes. Your Ebook will cater to people who like to cook, so you can include a link to a bookstore that sells cooking books, or a company that sells cooking material. There's nothing wrong doing this. It will be accepted, and sometimes appreciated. Just don't EVER try to sell a product that you wouldn't buy yourself, or your reputation will be destroyed forever! Got this? Okay, now never forget it! :-) Happy promoting! |
