A press release is a great tool for promoting your website, it is a well known fact and most Marketing and PR professionals agree with this fact. In this day and age of internet and electronic media, press releases at regular intervals can do wonders for your internet related business. The press release outlets that you developed during the launch of your website, should be tapped at regular intervals.

The content that can be sent for a press release can be some interesting new features about your website, or some interesting facts about your subscribers or even the success story of a particular subscriber. The content should be more information based and not sound or feel like promotion material. Ultimately to give the benefit of the press release to your business, add the name of your website and give the web address towards the end of the release content.

Benefits of preparing and sending a press release to a few outlets at regular intervals will get you in the habit of promoting your site, and getting free publicity for the site. More over the editors of the publications will take you as a serious and genuine source of information.

Do not fret if you do not have a list of publishers or outlets where you can give a free press release for your web business. If you look through business magazines and newsletters you will find that there are many services where press releases can be submitted without any cost. You will also find publications typically related to your web business, giving a press release in such a publication or outlet will be even more beneficial for you.

For your reference a few general release outlets that are available for free are:

www.industrypages.com
www.prweb.com
www.pressbox.co.uk

You will have to adapt your press release to the specifications of the outlet or the publication that you have chosen. Some publications accept only short releases, while others are looking for content related releases. You have to know the specifications of each of the outlets that you have developed, so that you can adapt your press release accordingly.