Im about to scare you. Im about to tell you something you, at first, wont want to hear. But it will be OK. Trust me. By the end of this little article youll see it was necessary. In fact, by the end of this article you will not only be thankful I scared you, youll be in a better position to make money than you have ever been before. Ready? Hope you are sitting down. You need to buy some advertising for your site. In fact, you need to buy A LOT of advertising for your site. And it wont be cheap. It might run into the tens or even hundreds of thousands of dollars a year. Pretty scary, huh? Heres the good part: Im going to show you how to painlessly get all the money you need to advertise your site. First, the stark reality: If youre not spending tons of money on advertising your website is dying a slow, agonizing death. Youve got good sales copy. Youve got a killer product. Youve done JVs and made a boatload of money in just a month or two. But now things are slowing down. The JVs have come and gone. Search traffic is a trickle. You were making 10 sales a day and now youre lucky to get 10 sales a week. Or maybe its even worse and you are seeing just a couple sales a week. Think of visitors to your website like food to your body. If you skip a meal youre OK, though you might be a little bit hungry. Skip all the meals for a day and youre REALLY hungry, but youll survive. You can even go a week without food and not cause any major damage. But go a month without food and youll be risking permanent injury to your body. In less than two months youll be dead. If your website doesnt have a steady, consistent stream of traffic it will die too. And it wont be pretty. Advertising is the key to finding those new visitors you can turn into customers. But most web business owners seem to be advertising aversethey think of it as a costly way to spend money they dont have and maybe get a return. They like things like joint ventures and search traffic because those visits are freeor at least they seem that way. You make no investment and pay nothing until you make a sale. And youre right, thats pretty cool. Its also pretty limited. Joint ventures run their course and then produce very limited traffic and sales. You already know that. Search engines are tough to keep on top of. You know that as well. What you need is a more controllable way to generate traffic day-in and day-out. Advertising is the only controllable way to consistently increase your traffic and sales over time. You have power over over the whole process. Over time you will be able to accurately predict how one ad will perform and how many sales it is likely to generate. Advertising is the cure for slow, agonizing website death. But thats the problem: If adverting is the cure and advertisements cost money, where are you going to find the money to pay for it? Dont worry, it wont hurt too much. The place to find your advertising dollars is in your current sales. The next sale you make, take 50% of your profit and put it back into an advertising fund. If you can afford it, take 100% of your profit. Let me show you how that breaks down: Lets say you are selling a $50 eBook. You make, on average, two sales a week right now. Since it is an eBook it has almost zero cost to you. So, this week you take your two sales$100and spend half on 5 text ads on blogs related to your topic. $50 in ads. [In a future article I will show you where to put your ad money, right now I am just going to show you how to FUND your ads.] Over the next week those $50 in ads pull in another 2 sales. Your previous channels produce another 2 for a total of 4 sales. You make $200 and have $100 to put into your next set of ads. $100 produces 4 sales and your 2 make 6. You make $300 and put $150 into ads. Thats week 3. Week 4 you make 8 sales. Week 5 you make 10. Week 6 is 12 sales. Week 7 brings in 14. Week 8 takes you to 16 sales. By week 13 following this little plan you are making $1,300.00 per week. By the 6 month mark, you are making $2,600. At the end of a year following this little plan you have gross sales of $137,800.00 and a profit of $68,900.00. Not bad. In future articles I will show you where to put your advertising dollars to get the most return on your money. In the mean time consider how much money you can put into advertisingit is the best investment you can make. |
