We are speakers; therefore, it only makes sense that we have audio on our web sites. But until now, it has been complex and tedious to add audio to your site - actually, you needed a "techie" and a week. Now it only takes a phone call and a single line of code. Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance your reputation as an expert. Here are several ways you can start using audio on your speaker site. 1. Welcome people to your site. Toward the top of the page, add your photo or a short statement saying "Listen to a short welcome message" then a button to start the audio. Keep it brief and tightly targeted to the people you've brought to the site. 2. Give them a sample of your presentation. You can record this sitting in your office or use a clip from a live performance. Either way, your visitors will be able to hear your style and form a closer bond with you as a presenter. 3. Provide client testimonials. One of the most powerful techniques for using audio is to ask your clients to record a short audio testimonial. Ideally you can capture this with a tape recorder at a live event or have them call and record it on the phone. The audio testimonial, combined with a photograph of the person giving it, gives a powerful picture of who you are and why a newcomer would like your services or product. 4. Answer questions. If you have FAQs, consider answering some of them with audio. Sometimes it's easier and faster to explain something verbally than to write the entire explanation. Plus, they'll be able to hear that golden voice again! 5. Provide the latest information. Record a weekly update on news from your industry, then add it to your site. It gives people a reason to return to your site and gives you the status of being an up-to-date expert. You can even alert them to the newest update with a brief email message. 6. Offer a mini course using email with audio explanations. Instead of all of the material being written, you can change the pace and put a lot of information into a short space by offering some segments via audio. This is especially effective if you want to share a short meditation or visualization exercise. 7. Demonstrate your coaching or consulting techniques by using a short audio clip from a client call. 8. Walk them through a process. If you have a form you want visitors to complete, use audio to walk them through the sign up. Remember to pace your remarks so they can easily complete the tasks as you're talking. Regardless of the technique you use, you owe it to yourself and your clients to start using audio on your site. It's faster than ever and you should be taking advantage of this easy-to-use technology. For a complimentary report on How to Add Audio to your Site, send an email to audioreport@TechTamers.com |
